1) Giving them a choice without giving them a choice: If you want someone to do something for you and you don’t want to give them a choice to do it or not, just give them a choice to do some of it or all of it. This is a trick my mother used to play on me. I absolutely hated Okra as a kid. So while cooking Okra, mom used to ask me if I want 3 or 5 Okras. I automatically used to say 3 Okra there by choosing to eat Okra and there by doing what my mom wanted! 2) Senses dependent recall: Try this in a simple way. Watch a movie you never watched while playing a game you never played on your phone. Next time, whenever you watch the movie you will remember the game or whenever you play the game you will remember that movie. In the very same way, try chewing a gum while studying for an exam and then while writing the exam chew the same flavored gum, you would recall the answers easier than before. ​3) If you can’t convince them, confuse them: Let’s take it in a business perspective: If you are developing an app/website that helps you order food from different restaurants of selected cities, just saying that might not convince all the investors you want. Instead, include a huge set of geeky terms into your manifesto saying that you are going to analyze people’s food habits depending on the day of order, season, time, weekends, holidays, place, gender and a bunch of other defining differences and there by improve recommendations for people alike. This will bag more investors than the prior one. Christopher Nolan does this with his films by confusing audience with a lot of scientific/technical detailing. […]

Once upon a time there was a giant ship engine that failed? The ship’s owners tried one expert after another, but none of them could figure out how to fix the engine. Eventually, after spending hundreds of thousands of dollars, they brought in an old man who had been fixing ships since he was a youngster. He carried a large bag of tools with him, and when he arrived, he immediately went to work. He inspected the engine very carefully, top to bottom. Two of the ship’s owners were there, watching this man, hoping he would know what to do. After looking things over, the old man reached into his bag and pulled out a small hammer. He gently tapped something. Instantly, the engine lurched into life. He carefully put his hammer away. The engine was fixed! A week later, the owners received a bill from the old man for ten thousand dollars. “What!” the owners exclaimed. “He hardly did anything!” So they wrote the old man a note saying, “Please send us an itemized bill.” The man sent a bill that read: Tapping with a hammer……………………………..$2 Knowing where to tap…………………………..$9998